Increase your average order value with a one-click order bump on checkout.
No tech skills needed. No blank-page guessing.
An order bump is a small, optional offer placed directly on your checkout page. By offering a complementary product or upgrade, you can increase average order value. Use a strong headline, short description, and clear action button.
Adding a simple order bump can increase average order value.
Place the bump directly on the checkout page, not as a separate step after purchase.
Offer a related digital product that enhances the main purchase.
Use one headline, one short description, and one clear action button for maximum conversions.
Order bumps work well when they add to the order with one click.
Insert the bump between the purchase button and the payment form, so it's visible without scrolling.
Choose a low-priced digital item that complements the main product, like a worksheet or mini-course.
Write a short headline (5-10 words), one sentence description, and a clear call-to-action.
Use tools that add the bump as a checkbox, so customers can add it without re-entering payment details.
Look at your main offer and find a small digital asset that adds value. It should be inexpensive (e.g., $5–$15) and easy to deliver. A checklist, template, or short video works well.
Don't pick a product that is too similar or too expensive – the bump must feel like a steal.
The order bump must appear on the checkout page itself, not after payment. Place it as a checkbox or toggle just above the 'Complete Purchase' button. This keeps the friction low.
Never put the bump after the transaction – that's an upsell, not an order bump.
Use one headline (5-10 words), one short description (15-20 words), and one action word for the checkbox. No fluff. The goal is instant understanding.
Avoid long sentences or bullet points – they confuse the buyer.
The bump should add to the order without requiring the customer to re-enter payment info. Most modern funnel tools (GoHighLevel, First Funnel Blueprint AI Builder) handle this automatically when set as a product option.
Don't make customers fill out another form – that kills conversions.
Run 10-20 real transactions to see if the bump is being added. Check your AOV before and after. If fewer than 10% of buyers add the bump, try a different offer or copy.
Don't assume it works – track the numbers.
Send visitors to your sales or landing page.
Present your main digital product with compelling copy.
Display the order bump offer directly on the checkout form.
Deliver the product and confirm the order.
| Need | Tool | Why it helps |
|---|---|---|
| Funnel building with order bump | First Funnel Blueprint AI Builder | It provides a complete digital product funnel template with built-in order bump support, no coding required. |
| All-in-one marketing platform | GoHighLevel | Native one-click upsells and order bump features, plus CRM and email automation. |
| Simple landing page hosting | Tiiny.host | Quickly host a sales page or product delivery page without setup – great for testing a bump offer. |
Most funnels fail from overcomplication, not lack of tools.
Use the First Funnel Blueprint AI Builder to create a complete digital product funnel with an embedded order bump. No coding, no hassle. Start building your free blueprint at /ai-builder/.