Add a one-click offer at checkout to increase revenue without extra traffic.
No tech skills needed. No blank-page guessing.
An order bump is a low-priced add-on shown on the checkout page. To add one, edit your order form, create a simple product, and place it before the purchase button. Best practice: price at roughly a quarter to a third of your main product and use a single headline with a short description.
An order bump is a one-click add-on offered on the checkout page before payment is completed.
Adding a relevant bump product can noticeably increase average order value with no extra traffic cost.
Best practice is to price the bump at roughly a quarter to a third of the main product's price to make it an easy impulse buy.
Use one strong headline, one short description, and one clear action button for the bump.
Use both order bumps and upsells to maximize revenue per customer without overwhelming them.
The bump should be a natural complement to the main offer, like a quick-start guide for a course.
Use a single benefit-driven headline that explains the value in five words or less.
Pre-select the bump with a checkbox so the customer only needs to click to add.
Keep the price low enough to be an impulse decision—usually in the $20–$40 range depending on your main product.
Choose a low-cost, complementary product that requires little explanation. It could be a physical add-on, a digital template, or a mini-course. Make the bump an obvious yes.
Don't choose something unrelated to the main purchase – confusion kills conversions.
In your funnel tool (e.g., GoHighLevel, ClickFunnels), add a new product and set it as an order bump. Typically this is done on the Order Form step. Name it clearly and set the price. Need a pre-built bump? Use the First Funnel Blueprint AI Builder.
Don't forget to connect the bump to the main product (e.g., assign it to the same funnel step).
The bump needs only three elements: a headline (e.g., 'Want the bonus guide?'), a one-sentence description, and a call-to-action like 'Add to Order'. Keep it short to avoid decision fatigue.
Don't write long paragraphs – the bump must be scanned in under 2 seconds.
The order bump should appear on the checkout page above the final purchase button, before the customer enters payment info. It's typically a pre-checked checkbox or a toggle.
Don't place the bump after the payment section – that's an upsell, not a bump.
After launching, monitor your order bump conversion rate and average order value. Most platforms give separate stats for bump products. Run A/B tests on price, copy, or product.
Don't assume it works – test for at least 50 orders before making changes.
Offer a freebie to capture email.
Present your core product or service.
Show a low-priced add-on right before payment.
Post-purchase upsell to increase value.
| Need | Tool | Why it helps |
|---|---|---|
| Host a simple landing page for testing | Tiiny.host | Quickly publish a single-page order bump test without a full builder. |
| Build a complete funnel with order bump capabilities | GoHighLevel | Includes built-in order bump products, stats, and checkout customization. |
| Use AI to get a pre-built order bump funnel template | First Funnel Blueprint AI Builder | Generates a ready-to-use funnel with order bump step and copy suggestions. |
Most funnels fail from overcomplication, not lack of tools.
Use the First Funnel Blueprint AI Builder to generate a complete funnel including an order bump. Get a custom blueprint in minutes – no tech skills needed.