Funnel Guide8 min readBeginner Friendly

How to Add an Order Bump to Your Funnel Without Any Coding

Boost your average order value with a single-click add-on—no code required.

No tech skills needed. No blank-page guessing.

Quick Answer

The simple version

An order bump is a small, optional add-on shown on the checkout page. It can meaningfully lift average order value and can be added without coding using platforms like GoHighLevel. Simply create a low-priced, relevant product (like an ebook), set it as an order bump in your funnel builder, and it appears as a checkbox before payment.

Start Here

Key takeaways

1

Boost AOV Easily

Order bumps can meaningfully lift average order value with no extra effort.

2

No Coding Needed

Use tools like GoHighLevel to add order bumps with a few clicks.

3

Track Your Results

Monitor your own acceptance rate to find what works best for your audience.

4

Keep It Relevant

Match the bump to the main product—like a meditation ebook for a yoga course.

5

Segment Buyers

Track who accepted the bump to send targeted follow-up offers.

The Parts

The building blocks

Low-Priced Add-On

A small, optional product that complements the main offer.

A $7 meditation ebook for a $47 yoga course.

Checkout Integration

The bump appears on the checkout page, not after purchase.

A checkbox labeled 'Add the ebook for just $7'.

Funnel Builder Tool

Software that lets you add bumps without coding.

GoHighLevel's order bump feature.

Relevance to Product

The bump must relate directly to the main product.

Offer a recipe ebook for a cooking course.
Action Plan

Your step-by-step plan

1

Choose Your Order Bump Product

Pick a low-priced item that complements your main product. Ebooks work great because they cost little to create and deliver. Make sure the bump is relevant—if you sell a fitness course, offer a meal plan PDF.

Do this today
  • List 3 low-cost digital products you already have
  • Pick the one most relevant to your main offer
  • Set a price between $5 and $15
Mistake to avoid

Don't offer a bump that's unrelated to the main product—it confuses buyers and lowers acceptance.

2

Set Up Your Funnel in GoHighLevel

Log into GoHighLevel and create a new funnel. Add a sales page, then a checkout step. In the checkout settings, enable the order bump feature. Upload your bump product, set the price, and write a short description.

Do this today
  • Create a new funnel in GoHighLevel
  • Add a checkout page to your funnel
  • Enable order bump in checkout settings
Mistake to avoid

Don't skip the description—explain why the bump adds value.

3

Design the Bump Offer

Write a clear, benefit-driven headline for your bump. Use a checkbox or small card design. Keep the text short: 'Yes, add the [product] for just [price].' Include a thumbnail image if possible.

Do this today
  • Write a 5-word headline for your bump
  • Choose a checkbox or card layout
  • Add a small image of the bump product
Mistake to avoid

Don't use long paragraphs—buyers scan quickly.

4

Test the Bump on Mobile and Desktop

Preview your funnel on both devices. Make sure the bump is visible without scrolling. Click the checkbox to confirm it adds the product to the cart. Test the entire checkout flow to ensure no errors.

Do this today
  • Open your funnel on a phone and desktop
  • Click the bump checkbox to test
  • Complete a test purchase (use a $1 product)
Mistake to avoid

Don't assume it works—always test with a real transaction.

5

Launch and Track Results

Publish your funnel and monitor acceptance rates. Use GoHighLevel's analytics to see how many buyers accepted the bump. Track your own data to find what works—if acceptance is lower than you'd like, try a different product or price.

Do this today
  • Publish your funnel live
  • Check analytics after 50 sales
  • Adjust price or product if acceptance is below your target
Mistake to avoid

Don't ignore the data—tweak based on real results.

Funnel Map

Your funnel path

Landing Page

Visitor arrives at your sales page.

Checkout Page

Order bump appears as a checkbox or small card.

Order Bump Offer

Customer clicks to add the bump with one click.

Payment Processed

Both main product and bump are charged together.

Thank You Page

Customer receives confirmation and access to both products.

Weekend Sprint

Launch this weekend

  • Choose a low-priced digital product for your bump.
  • Create a short, benefit-driven headline for the bump.
  • Log into GoHighLevel and enable order bump in your funnel.
  • Upload your bump product and set the price.
  • Preview the bump on mobile and desktop.
  • Run a test purchase to confirm it works.
  • Publish your funnel and start tracking acceptance rates.
Helpful Shortcuts

Beginner tool stack

NeedToolWhy it helps
Funnel builder with order bump featureGoHighLevelGoHighLevel lets you add order bumps to any checkout page without coding, and it tracks acceptance rates.
Simple hosting for bump product filesTiiny.hostTiiny.host hosts your digital product files (like ebooks) quickly, so you can link them in the bump.
AI-powered funnel blueprintFirst Funnel Blueprint AI BuilderUse the AI Builder to generate a complete funnel with order bump settings in minutes.
Avoid These

Common beginner mistakes

Most funnels fail from overcomplication, not lack of tools.

Offering a bump that's too expensive—keep it under $15.
Making the bump irrelevant to the main product.
Hiding the bump below the fold on mobile.
Forgetting to test the checkout flow with the bump.
Not tracking acceptance rates to improve the offer.
FAQ

Frequently asked questions

What is an order bump?
An order bump is a small, optional add-on shown on the checkout page. It's designed to be added with a single click, without extra forms or redirects.
How much can an order bump increase my average order value?
Order bumps can meaningfully lift average order value. The exact lift depends on your offer and audience—track your own results to see the impact.
Do I need coding skills to add an order bump?
No. Platforms like GoHighLevel let you add order bumps with a few clicks—no coding required.
What kind of product works best as an order bump?
Low-priced digital products like ebooks work well, especially if they relate directly to your main product.
How do I track who accepted the order bump?
GoHighLevel's analytics show you acceptance rates. You can also segment buyers who accepted the bump for follow-up marketing.
Sources

Researched from

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