Funnel Guide8 min readBeginner Friendly

Add an Order Bump to Your Funnel Without Any Coding

Boost your average order value with a single, no-code offer.

No tech skills needed. No blank-page guessing.

Quick Answer

The simple version

An order bump is a low-priced, complementary offer added to your checkout or thank-you page. You don't need to write a single line of code. Use a platform like GoHighLevel or First Funnel Blueprint AI Builder to add a one-click upsell that can meaningfully increase your average order value.

Start Here

Key takeaways

1

No coding needed

You can add an order bump using drag-and-drop tools—no developer required.

2

Can boost AOV

Order bumps can increase your average order value significantly when done right.

3

Low-risk offers win

Pick a low-cost, high-value product to maximize acceptance rates.

4

Place on checkout page

The best spot for an order bump is right before the payment button.

5

Quick to set up

With a no-code platform, you can have an order bump live in under 30 minutes.

The Parts

The building blocks

Complementary product

Choose an item that naturally fits with your main offer, like a workbook for a course.

If you sell a fitness program, offer a meal plan PDF for $15.

One-click checkout

The bump must add to cart without extra steps—no re-entering payment info.

Customer clicks 'Add for $15' and it's included instantly.

Clear pricing

Show the bump price prominently, especially if it's a special discount.

'Add the workbook today for only $15' with strikethrough original price.

No-code platform

Use a tool like GoHighLevel to set up the bump with drag-and-drop forms.

In GoHighLevel, add a product option to your checkout form in minutes.
Action Plan

Your step-by-step plan

1

Pick your bump product

Select a low-cost, high-perceived-value item that complements your main offer. This could be a PDF guide, a mini-course, or a physical add-on. Keep the price between $7 and $27 to reduce friction.

Do this today
  • List 3 products that complement your main offer
  • Choose the one with the highest perceived value for lowest cost
  • Set a special bump price (e.g., $15 instead of $27)
Mistake to avoid

Don't pick a product that competes with your main offer or requires its own checkout.

2

Log into your funnel builder

Open your no-code funnel platform—GoHighLevel or First Funnel Blueprint AI Builder. No coding is needed. You'll use drag-and-drop elements to add the bump.

Do this today
  • Open your funnel builder dashboard
  • Navigate to the checkout step of your funnel
  • Look for 'Order Bump' or 'Product Option' settings
Mistake to avoid

Don't skip testing the bump on a mobile device.

3

Add the bump to your checkout page

Enable the order bump feature in your funnel builder. Paste your bump product details, price, and a short description. Make sure the 'Add to cart' button is visible and clickable without leaving the page.

Do this today
  • Enable the order bump toggle in your checkout settings
  • Write a 1-sentence description of the bump value
  • Set the bump price and click 'Save'
Mistake to avoid

Don't hide the bump below the fold—place it above the payment button.

4

Test the order flow

Run a test purchase to ensure the bump adds to the cart and the total updates correctly. Check that the bump product is delivered automatically after purchase (via email or download link).

Do this today
  • Buy your own funnel with the bump selected
  • Check that the bump product appears in the order confirmation
  • Verify the bump product is delivered via email or download
Mistake to avoid

Don't forget to test with the bump deselected to ensure the main offer still works.

5

Launch and monitor

Publish your updated funnel and track the bump acceptance rate. Aim for a solid percentage of customers to accept. If it's lower than expected, try a different product or a lower price.

Do this today
  • Publish your funnel with the order bump live
  • Set up tracking in your analytics tool for bump conversions
  • Check bump acceptance rate after 50 purchases
Mistake to avoid

Don't change the bump offer too often—give it at least 100 orders to gather data.

Funnel Map

Your funnel path

Landing Page

Visitor arrives and sees your main offer.

Checkout Page

Customer enters payment info; order bump appears as a one-click add-on.

Order Bump Offer

Low-cost product is added to cart instantly if accepted.

Thank-You Page

Confirmation of purchase; optional second bump offer.

Automated Email Sequence

Follow-up email thanks buyer and delivers bump product.

Weekend Sprint

Launch this weekend

  • Pick one complementary product (e.g., PDF, mini-course, sample).
  • Log into your funnel builder (GoHighLevel or First Funnel Blueprint AI Builder).
  • Enable the order bump feature on your checkout page.
  • Add product details, price, and a short description.
  • Test a purchase with the bump selected and deselected.
  • Verify the bump product is delivered via email or download.
  • Publish and set up tracking for bump acceptance rate.
Helpful Shortcuts

Beginner tool stack

NeedToolWhy it helps
Host your simple landing page or bump product pageTiiny.hostQuick, no-code hosting for a single page if you're just starting out.
All-in-one funnel builder with built-in order bumpGoHighLevelDrag-and-drop checkout, email automation, and bump feature—no coding required.
Pre-built funnel blueprint with order bump templateFirst Funnel Blueprint AI BuilderGet a ready-made funnel with order bump already configured, just customize and launch.
Avoid These

Common beginner mistakes

Most funnels fail from overcomplication, not lack of tools.

Choosing a bump product that's too expensive or unrelated to the main offer.
Placing the bump below the fold where customers can't see it.
Forgetting to test the bump on mobile devices.
Not showing a clear price or discount on the bump.
Changing the bump offer too often without enough data.
FAQ

Frequently asked questions

What is an order bump?
An order bump is a low-priced, complementary offer shown on your checkout page. When accepted, it's added to the cart instantly without extra steps.
Do I need coding skills to add an order bump?
No. Platforms like GoHighLevel and First Funnel Blueprint AI Builder let you add an order bump with drag-and-drop—no code required.
How much can an order bump increase my average order value?
Results vary, but adding a relevant low-cost bump typically increases order value. Many marketers see a meaningful lift.
What's the best price for an order bump?
Keep it low—between $7 and $27. Show the special price clearly, like 'Add for only $15'.
Can I add an order bump to a thank-you page instead?
Yes, but the checkout page is more effective because the customer is already in buying mode. A thank-you page bump works as a secondary offer.
Sources

Researched from

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