Funnel Guide8 min readBeginner Friendly

How to Add an Order Bump to Your Funnel Without Using Any Complicated Tools

Increase your average order value with a simple, no-code order bump.

No tech skills needed. No blank-page guessing.

Quick Answer

The simple version

An order bump is a small, optional offer placed directly on the checkout page. You can add one without any coding by using tools like GoHighLevel or the First Funnel Blueprint AI Builder. Choose a complementary product (e.g., a workbook with a course), enable the bump in your checkout settings, and you're done.

Start Here

Key takeaways

1

No code required

Order bumps can be added with a single click using modern funnel tools.

2

Boost AOV easily

Order bumps can meaningfully increase Average Order Value without disrupting the buying flow.

3

Pick complementary products

Selling a course? Bump a workbook. Selling software? Bump a setup guide.

4

Use no-code tools

GoHighLevel and the First Funnel Blueprint AI Builder let you set up bumps in minutes.

5

Optimize for conversions

Place the bump directly on the checkout page to capture impulse buys.

The Parts

The building blocks

Checkout page

The page where the bump appears as a pre-checked or optional add-on.

A checkout page in GoHighLevel with a toggle for a bonus guide.

Complementary product

A low-cost, high-value item that naturally pairs with your main offer.

A PDF workbook for an online course.

One-click upsell trigger

The bump is added to the cart without extra steps or forms.

Clicking a checkbox adds the bump to the order total.

Analytics view

Track how many people accepted the bump and the extra revenue generated.

GoHighLevel dashboard showing bump conversion rate.
Action Plan

Your step-by-step plan

1

Choose your complementary product

Pick an item that enhances your main offer. If you sell a course, bump a workbook. If you sell software, bump a setup guide. The bump should be low-cost and high-perceived value.

Do this today
  • List your main product.
  • Brainstorm 3 small add-ons that solve a related pain point.
  • Pick the one with the highest perceived value at the lowest cost.
Mistake to avoid

Don't bump a product that competes with your main offer or confuses the buyer.

2

Set up your checkout page in GoHighLevel

GoHighLevel lets you add an order bump with a single click. Navigate to the funnel settings, enable the order bump toggle, and select the product you want to offer.

Do this today
  • Log into your GoHighLevel account.
  • Create a new funnel or open an existing one.
  • Go to the checkout step and turn on 'Order Bump'.
Mistake to avoid

Don't forget to set the bump as optional, not forced.

3

Configure the bump offer details

Set the price, description, and any conditions. For example, show the bump only if the main product is in the cart. Use clear copy that highlights the value.

Do this today
  • Write a short, benefit-driven headline for the bump.
  • Set a price that feels like a steal compared to the main offer.
  • Add a condition to show the bump only with specific products.
Mistake to avoid

Don't make the bump too expensive—keep it under 20% of the main product price.

4

Test the order bump flow

Run a test purchase to ensure the bump appears correctly and the product is delivered. Check that the bump doesn't break the checkout process.

Do this today
  • Make a test purchase with the bump selected.
  • Make a test purchase without the bump selected.
  • Verify both deliveries work.
Mistake to avoid

Don't skip testing—broken bumps lose revenue and trust.

5

Monitor and optimize

Track how many people accept the bump and the extra revenue. Test different products, prices, and copy to improve conversion.

Do this today
  • Check your analytics dashboard for bump conversion rate.
  • A/B test two different bump offers.
  • Adjust the price or copy based on data.
Mistake to avoid

Don't change too many variables at once—test one change at a time.

Funnel Map

Your funnel path

Lead Page

Capture email with a free offer.

Checkout Page

Show the order bump right before payment.

Order Bump Offer

Small, optional product added with one click.

Thank You Page

Deliver main product and bump product.

Weekend Sprint

Launch this weekend

  • Pick one complementary product for your main offer.
  • Set up a checkout page in GoHighLevel or Tiiny.host.
  • Enable the order bump toggle and attach the product.
  • Write clear, benefit-focused copy for the bump.
  • Test the full purchase flow with and without the bump.
  • Review analytics to see initial acceptance rate.
  • Plan one A/B test for next week (e.g., different bump product).
Helpful Shortcuts

Beginner tool stack

NeedToolWhy it helps
Build and host a simple checkout pageTiiny.hostQuick and free hosting for a single-page checkout with a bump offer.
All-in-one funnel builder with built-in order bumpGoHighLevelAdd a one-click order bump to any checkout page without coding.
Automated funnel setup with AI guidanceFirst Funnel Blueprint AI BuilderGenerates a complete funnel with order bump in minutes, no technical skills needed.
Avoid These

Common beginner mistakes

Most funnels fail from overcomplication, not lack of tools.

Offering a bump that competes with the main product instead of complementing it.
Making the bump mandatory, which annoys buyers and increases cart abandonment.
Setting the bump price too high, reducing impulse purchase likelihood.
Forgetting to test the bump flow, leading to broken deliveries or checkout errors.
Using complex code or plugins when a simple toggle in GoHighLevel works.
FAQ

Frequently asked questions

What is an order bump?
An order bump is a small, optional offer placed directly on the checkout page. It's added with one click and increases average order value without interrupting the buying flow.
Do I need coding skills to add an order bump?
No. Tools like GoHighLevel and the First Funnel Blueprint AI Builder let you add an order bump with a single click or toggle. No code required.
How much can an order bump increase revenue?
Order bumps can meaningfully increase Average Order Value when done correctly. Actual results vary based on your offer and audience.
What product should I offer as an order bump?
Choose a complementary product that enhances your main offer. For example, if you sell a course, bump a workbook. If you sell software, bump a setup guide.
Can I add an order bump to an existing funnel?
Yes. Most funnel builders, including GoHighLevel, allow you to add order bumps to existing checkouts without rebuilding the funnel.
Sources

Researched from

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