Build a quiz funnel that sorts your leads and shows each one a tailored landing page — for free.
No tech skills needed. No blank-page guessing.
A quiz funnel captures leads by asking a few questions, then shows each lead a landing page matched to their answers. You can build one at no cost using Google Forms for the quiz and Tiiny.host for the landing pages.
Interactive formats like quizzes tend to capture more leads than static gated content like eBooks.
Ask for the email before showing the result so every quiz response becomes a lead.
Use Google Forms section logic to display the landing page link that fits each lead's answers.
Each landing page should have a single benefit-driven headline and one action-oriented CTA.
Google Forms costs nothing and Tiiny.host's free tier is enough for your first funnel.
Four to six questions that sort people into clear segments without overthinking.
A required name-and-email field placed before the result section.
Google Forms section breaks send each answer path to a different result section with a tailored link in the section text.
A single-page site on Tiiny.host that matches the quiz result and pushes one CTA.
Decide what the quiz result will reveal and how many segments you want. Keep it to three or four segments so the flow stays manageable. Write one landing page per segment before you touch any tool.
Adding too many segments and drowning in landing pages.
Create a new Google Form and write 4-6 multiple-choice questions. Open the settings to collect email addresses and lock the form to one response per person. Add section breaks so each answer path leads to a unique result section with its own text and link.
Making questions optional — a half-answered quiz is worthless.
Place the name and email fields in the lead capture section of the form, before the quiz result. The result itself is the lead magnet, so the exchange feels natural. Use a short form with no more than two fields.
Asking for phone, company, and budget — friction kills quiz funnels.
Create a clean landing page for each segment with a benefit-driven headline and one CTA. Upload the HTML files to Tiiny.host's free tier and get live URLs in seconds. Keep pages mobile-first, since most quiz traffic comes from phones.
Adding navigation links or multiple CTAs to the landing page.
In Google Forms, add a 'Go to section based on answer' rule to each multiple-choice question. For each result section, add a section description that includes the clickable link to the corresponding landing page. The link appears right before the submit button, so the lead sees it after answering the quiz but before officially submitting.
Linking the wrong landing page to an answer path.
Submit the quiz once for every segment and confirm each link lands on the right page. Then launch and share the quiz link. Follow up by email within 24 hours with the quiz result and one clear next step.
Launching without testing every answer path first.
A short quiz titled to promise a result, like 'Find your ideal niche.'
A Google Form with 4-6 questions, each tied to a segment.
Ask for name and email before showing the quiz result.
Each section shows a unique landing page link before the submit button.
A Tiiny.host page delivers the tailored next step and one clear CTA.
Email the lead with their result and your offer within 24 hours.
| Need | Tool | Why it helps |
|---|---|---|
| Landing page hosting | Tiiny.host | Upload a simple HTML page and get a live URL in seconds on the free tier. |
| Funnel planning and copy | First Funnel Blueprint AI Builder | Generates your quiz structure, segment questions, and landing page copy. Start your free blueprint at /ai-builder/. |
| Automation when you scale | GoHighLevel | Adds native quiz funnels, email automation, and CRM features once free tools run out. |
Most funnels fail from overcomplication, not lack of tools.
Use the First Funnel Blueprint AI Builder to generate your quiz structure, segment questions, and landing page copy. Start your free blueprint at /ai-builder/ and build your funnel this weekend.